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Author: Subject: Pandora Picks Up The Pace On Programmatic
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[*] posted on 17-5-2018 at 10:47
Pandora Picks Up The Pace On Programmatic

After purchasing programmatic audio platform AdsWizz in March, Pandora has become a force in the market. In February, Pandora began beta testing a private marketplace for video and audio. It also offers display inventory on the open exchange. As it jumps into programmatic, it’s training and staffing its 300-plus sales employees to become experts across digital, broadcast and programmatic audio.

Buyers have long asked for programmatic capabilities, said Steven Kritzman, SVP of sales at pandora Spring 2018 Collection.

“If a customer at a retailer wants to pay with a credit card, the retailer has to be able to take money that way,” he said. “That’s what happens when we talk to an ad agency. As the business shifts from direct sold to programmatic, our sellers all have to be trained on it.”

Programmatically, 2018 will be a big year for pandora necklace clearence. The company will exit beta testing in Q3, when programmatic buying will be generally available. The company will also release a self-serve buying platform for local buyers, a customer base that spends in the nine figures with Pandora, Kritzman said.

For now, most of pandora ring cheap sale inventory is direct sold, but programmatic is growing by double digits quarter over quarter.

“As audio and video get to general availability, based on what we’re seeing in the early signs of the beta and the conversations we’re having with clients, the early signs are super positive,” Kritzman said.
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