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Author: Subject: Marshawn Lynch taking over local Oakland restaurant
aliciahuang
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[*] posted on 21-7-2017 at 07:56
Marshawn Lynch taking over local Oakland restaurant


the Oakland Raiders.,Authentic Jalen Ramsey Jersey,Marshawn Lynch has proven time and time again that he's all about his hometown team

though,Even more than loving the Raiders, Beast Mode loves the Oakland community where he grew up,Authentic Tyreek Hill Jersey, and the proof of that goes much further than football. In a recent story broken by KTVU.com, Lynch is going to take on a new role with a popular restaurant in Emeryville.

the owner of Scend's Restaurant and Bar,Womens Justin Houston Jersey,Cassie Nickelson, is turning 80 years old next year and is retiring in August. Fortunately, she has a great replacement lined up in none other than Lynch himself.

Lynch has a history with Nickelson going back to when he was nine years old and she was catering out of her Oakland apartment.,As the story points out

But Lynch is going to have some big shoes to fill. The customers not only rave about Nickelson as a person but also are obviously huge fans of the food as well

Raiders No. 34 on Forbes' most valuable sports franchises list

the Oakland Raiders find themselves ranked No. 34 on Forbes’ most valuable sports franchises in the world list.,Fresh off of a 12-win season

and their ranking is much improved from last year when the team landed outside of Forbes’ top 50.,The Raiders’ valuation of $2.1 billion is impressive

mainly due to their new state of the art stadium that is to be completed by 2020. Adding to the Raiders’ value is the fact that they have several very marketable stars in quarterback Derek Carr,Oakland’s value has skyrocketed by 47 percent after their relocation to Las Vegas, running back Marshawn Lynch, wide receiver Amari Cooper and defensive end Khalil Mack.

Raiders star Khalil Mack signs deal to endorse Mack Trucks

Mack Trucks has signed a familiar name to step up its latest marketing campaign: Oakland Raiders defensive end Khalil Mack.

Terms of the endorsement deal were not disclosed.

The idea actually started with Golden State Warriors power forward Draymond Green.

"He just texted me one day and said,'" Mack said., 'You should do a deal with Mack

but the truck company wasn't foreign to him.,Mack hadn't thought of it before

"Whenever we were on the road when I was younger," Mack said., I remember my father pointing out the trucks that had Mack on them

So Mack called his agent Joel Segal, and asked him to make the connection., president of team sports for sports agency Lagardere

" Segal said. "But it couldn't have gone better.","It was really a cold call

It helped that the folks at Mack had talked about the defensive end in the past.

"Obviously we share the same name,Womens Allen Robinson Jersey, based on what we had heard,Womens Jalen Ramsey Jersey, was that we seemed to share the same fundamentally American values of hard work, but what really drew us to him,Womens Alex Smith Jersey, honesty and humility, family,Authentic Justin Houston Jersey," said John Walsh, Mack's vice president of global marketing and brand management.

While heavy-duty Mack trucks aren't sold in dealerships to fans, Walsh said using Khalil can have an impact., and the company has traditionally marketed specifically in the trucking trade media

"In recent years, in line with the changing technology landscape, we've increased our focus on digital," he said. "We believe that working with Khalil will also help us reach a younger demographic, to build brand awareness and affinity and connect with both existing and potential customers, including social media, which is key to the future success of Mack and the trucking industry in general."

Mack, counts Nike and New Era among his other endorsements., who is among the NFL's top defensive players

Mack's deal is the third one this year with an NFL player that was a result, at least in part, of his name. Dallas Cowboys draft pick Taco Charlton, a tight end, signed a endorsement deal with a restaurant chain called Taco Bueno. Denver Broncos draft pick Jake Butt,Authentic Alex Smith Jersey,Womens Tyreek Hill Jersey,Authentic Allen Robinson Jersey, also a Segal client, signed a draft-day deal with Charmin toilet paper.

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